MC Hammer's 'U Can't Touch This': The 1990 Anthem

"U Can't Touch This" isn't just a song; it's a cultural phenomenon that defined 1990. Released by MC Hammer as part of his album Please Hammer Don't Hurt 'Em, this track exploded onto the scene with its infectious beat, unforgettable dance moves, and Hammer's charismatic stage presence. Let's dive into what made this song such a massive hit and why it remains a beloved classic even today.

The Rise of MC Hammer

Before we dissect the anatomy of "U Can't Touch This," it’s essential to understand the context of MC Hammer's rise to fame. Stanley Kirk Burrell, known professionally as MC Hammer (later simply Hammer), emerged from Oakland, California, with a unique blend of pop and hip-hop sensibilities. Unlike many of his contemporaries who focused on hardcore rap, Hammer brought a more accessible, family-friendly style to the genre. This approach, combined with his incredible dance skills and flashy attire, made him a crossover sensation.

Hammer's earlier albums laid the groundwork for his mainstream breakthrough. However, Please Hammer Don't Hurt 'Em, released in 1990, was the album that catapulted him to superstardom. It became one of the best-selling rap albums of all time, driven largely by the immense popularity of "U Can't Touch This." The album showcased Hammer's ability to merge catchy hooks with complex dance routines, creating a visual and auditory spectacle that appealed to a broad audience. His concerts were legendary, filled with elaborate sets, numerous dancers, and Hammer's boundless energy. This level of showmanship set a new standard for hip-hop performances and solidified his place in pop culture history. Hammer's success paved the way for other artists to explore the commercial potential of hip-hop, demonstrating that the genre could reach beyond its traditional audience.

The Anatomy of a Hit: "U Can't Touch This"

"U Can't Touch This" is built around a sample from Rick James's 1981 hit "Super Freak." This sample is arguably the most recognizable element of the song. The genius of Hammer's production team was in how they looped and layered the sample, creating a fresh and irresistible groove. The driving bassline and catchy synth riff provided the perfect foundation for Hammer's energetic rhymes and the song's overall dance-oriented vibe. Beyond the sample, the song's structure is incredibly simple yet effective. It follows a classic verse-chorus format, making it easy for listeners to latch onto and sing along. The chorus, with its emphatic declaration of "U Can't Touch This," is both catchy and empowering, making it an instant earworm.

Lyrically, "U Can't Touch This" is more about swagger and confidence than deep storytelling. Hammer's verses are filled with boasts about his skills, his style, and his untouchable status. While some critics dismissed the lyrics as shallow, they perfectly complemented the song's overall vibe. The message was clear: Hammer was at the top of his game, and no one could compete with him. The song's success also owes a great deal to its iconic music video. In the early 1990s, MTV was a powerful force in shaping music trends, and "U Can't Touch This" received heavy rotation. The video featured Hammer and his dancers performing his signature moves, including the famous Hammer dance, in brightly colored outfits. The visuals were as attention-grabbing as the song itself, making it a must-watch for anyone with access to MTV. The combination of the catchy song, the energetic dance moves, and the vibrant visuals created a complete package that was impossible to ignore.

The Hammer Dance and Fashion Statement

No discussion about "U Can't Touch This" is complete without mentioning the Hammer dance. Characterized by its rapid footwork, exaggerated movements, and undeniable swagger, the Hammer dance became a global phenomenon. Kids and adults alike tried to emulate Hammer's moves, making it a staple at parties, school dances, and even sporting events. The dance's popularity was a testament to Hammer's ability to connect with audiences on a physical level. It wasn't just about listening to the music; it was about moving and expressing yourself in a fun and energetic way.

Beyond the dance, Hammer's fashion sense also played a significant role in the song's appeal. His signature parachute pants, often paired with flashy jackets and accessories, became a defining look of the era. These pants weren't just a fashion statement; they were also functional, allowing Hammer and his dancers to move freely during their elaborate routines. The combination of the Hammer dance and the parachute pants created a distinctive visual identity that was instantly recognizable and widely imitated. Hammer's style was bold, colorful, and unapologetically over-the-top, perfectly reflecting the energy and exuberance of his music. His influence on fashion extended beyond the early 1990s, with elements of his style continuing to be seen in contemporary streetwear and hip-hop fashion. The Hammer look was all about confidence and self-expression, encouraging fans to embrace their individuality and stand out from the crowd.

Impact and Legacy

"U Can't Touch This" had a profound impact on popular culture. It not only topped the music charts but also permeated movies, television shows, and commercials. The song's catchy hook and danceable beat made it a go-to choice for filmmakers and advertisers looking to add a touch of energy and nostalgia to their projects. Its inclusion in various forms of media helped to keep the song relevant and introduced it to new generations of listeners. The song's success also paved the way for other hip-hop artists to achieve mainstream recognition. Hammer demonstrated that it was possible to blend hip-hop with pop sensibilities and achieve massive commercial success without compromising artistic integrity. This opened doors for artists like Will Smith, Queen Latifah, and many others who followed in Hammer's footsteps.

Despite facing criticism for his commercial approach and perceived lack of authenticity, MC Hammer's impact on music and culture is undeniable. "U Can't Touch This" remains a feel-good anthem that continues to resonate with audiences of all ages. Its infectious energy, iconic dance moves, and memorable fashion sense have cemented its place in pop culture history. The song's legacy extends beyond its immediate success, influencing subsequent generations of artists and shaping the landscape of popular music. Whether you love it or hate it, there's no denying that "U Can't Touch This" is a cultural touchstone that will continue to be celebrated for years to come. MC Hammer's contribution to music and entertainment is significant, and his influence can still be felt in the music and fashion of today.

Controversies and Criticisms

Despite its massive success, "U Can't Touch This" wasn't without its share of controversies and criticisms. One of the most significant points of contention was the song's heavy reliance on the sample from Rick James's "Super Freak." While sampling was a common practice in hip-hop, Hammer's use of the sample raised questions about copyright and fair compensation. Initially, Hammer didn't properly credit or compensate James for the sample, leading to legal disputes and financial settlements. This controversy highlighted the complexities of sampling in music and the need for clearer guidelines and regulations. It also sparked a broader debate about the ethics of borrowing from other artists' work without proper attribution.

Furthermore, some critics accused MC Hammer of watering down hip-hop and prioritizing commercial appeal over artistic integrity. They argued that his music lacked the grit and authenticity of more underground hip-hop artists. While Hammer's music was undeniably pop-oriented, it's important to recognize that he was also breaking down barriers and introducing hip-hop to a wider audience. His success paved the way for other artists to experiment with different styles and push the boundaries of the genre. In retrospect, the criticisms leveled against Hammer reflect the ongoing tension between artistic purity and commercial viability in the music industry. While some artists prioritize staying true to their roots, others are more willing to adapt their sound to appeal to a broader audience. Hammer's approach may not have pleased everyone, but it undoubtedly had a significant impact on the evolution of hip-hop.

Where is MC Hammer Now?

So, where is MC Hammer now? After his meteoric rise and subsequent financial troubles, Hammer has remained a relevant figure in the entertainment and tech industries. He has reinvented himself as a tech entrepreneur and speaker, leveraging his fame and experience to pursue new ventures. Hammer has been involved in various tech startups and has become a vocal advocate for innovation and technology. He often speaks at conferences and events, sharing his insights on the intersection of technology, entertainment, and culture. In addition to his tech pursuits, Hammer has also remained active in the music industry, albeit in a less prominent role. He has released several albums and singles in recent years, showcasing his continued passion for music. While he may not be topping the charts like he did in the early 1990s, he remains a respected figure in the hip-hop community. Hammer's journey from music superstar to tech entrepreneur is a testament to his adaptability and resilience. He has successfully navigated the ups and downs of fame and fortune, reinventing himself along the way. His story is an inspiration to aspiring entrepreneurs and artists alike, demonstrating that it's possible to pursue multiple passions and make a lasting impact in different fields.

Conclusion

"U Can't Touch This" remains an iconic snapshot of a vibrant era. MC Hammer's infectious energy and groundbreaking approach to hip-hop left an indelible mark on music history. Whether you're reminiscing about the 90s or discovering it for the first time, this song continues to bring joy and inspire dance moves. So go ahead, turn it up and remember why "U Can't Touch This" is more than just a song—it's a cultural phenomenon.